Without a doubt Claude Hopkins was one of the pioneers of modern advertising. He laid down the foundations of just about every selling and advertising technique ever created.
(Check out this video titled, ” Traffic Generator Time Saving Tip” from FantasticInternetMarketingTips.com)
… and that includes the ones we use today online.
But Claude wasn’t born in the 1980′s 1970′s or even the 1960′s.
If he was alive today he would be 107 years young!
Today I’ve got 7 proven principals created by Claude Hopkins . that will transform your marketing and sales.
Each of these pricipals have then been applied to Internet Marketing…
Pay close attention…
1.Offer a demonstration, let products sell themselves. (Big Selling Optins)
It could be a demonstration of your software, or it could be offering a free chapter of the ebook you’re selling. Give away 1 video, If you’re offering a video training course.
2. Offer incentives for quick action, make selling a special event.
Give people a bonus with your product they can only get for a limited time for quicker sales.
3. Build incentive using curiosity. (Big Selling Niches )
Curiosity has a greater pulling factor than a gift. So, give people a bonus but don’t tell them exactly what it is.
4. You can capture your best sales messages, if you take the time and bottle it for others to repeat
When you have an advertisement or a webpage that gets you lots of sales. Use it again and again.
5. The power of your headline should never be underestimated.
This is your ad for your ad and needs no other translation.
6. Never guess, TEST! (Big Selling Video Optins ).
Always be testing your web pages that sell something. Look for better positioning of your Ads on the page, test different headlines on your sales letters and web pages.
7. Never rely on your own judgment to discover what other people want.
By visiting blogs and forums, find out what your market wants, use websites like alexa.com and compete.com to find your audience demographics.
Whoever knows their audience the best wins!
So there you have it 7 ways to make more sales.
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