Is there anyone here with ad agency experience who can answer some questions for me?
I am wondering if someone can explain from the ground up how an ad agency works, how an account is acquired and handled, and essentially, who does what. Who produces the actual idea that’s pitched to a client? Do the copywriters and art directors just produce what they’re told, and if so, who tells them? When does the media planning department come in and who brings them in?
It’s a very broad question requiring a long answer. I appreciate it in advance.
You can get very comprehensive information on all aspects of and interactiions within marketing and advertising careers from the US Department of Labor’s Occupational Outlook Handbook, specifically the entries listed below:
Advertising, Marketing, Promotions, Public Relations, and Sales …In small firms, the owner or chief executive officer might assume all advertising, promotions, marketing, sales, and public relations responsibilities . …
http://www.bls.gov/oco/ocos020.htm
Advertising and Public Relations Services
Firms in the advertising and public relations services industry prepare advertisements for other companies and organizations and design campaigns to promote …
http://www.bls.gov/oco/cg/cgs030.htm
Artists and Related Workers
Art directors usually begin as entry-level artists in advertising, … Of the artists who were not self-employed, many worked for advertising and related …
http://www.bls.gov/oco/ocos092.htm
Graphic Designers
Graphic designers employed by large advertising, publishing, …. Demand for graphic designers also will increase as advertising firms create print and Web …
http://www.bls.gov/oco/ocos090.htm
Writers and Editors
They prepare advertising copy for use in publications or for broadcasting and they write other materials to promote the sale of a good or service. …
http://www.bls.gov/oco/ocos089.htm
Public Relations Specialists
Many entry-level public relations specialists have a college degree in public relations, journalism, advertising, or communication. …
http://www.bls.gov/oco/ocos086.htm
Advertising Sales Agents
Advertising sales agents—often referred to as account executives or advertising sales representatives—sell or solicit advertising primarily for newspapers …
http://www.bls.gov/oco/ocos297.htm
Ad Agency Spoof Video