What age-group is mass advertising directed at?
You sometimes hear that mass advertising is directed to a group of people with a mentality of–let’s say–a 10 year old? Is this true? If it’s not, what age-group IS advertising directed at?
Mangal: Thanks, but I don’t know what “seventh standard” means…Do you mean someone who has the mentality of a seventh-grade school child or do you mean someone who has the mentality of a seven-year old?
You are right. Mass advertising is not aimed at age group but mass IQ which normally is assumed to be of seventh standard. (Meaning if you are having a message for masses it should have ease of reading as if the IQ of reader is equal to child of seventh standard)
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