The Elevation Group by Mike DillardMy Lead System Pro Blog

Direct Marketers

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Is there advantage to going through an authorized dealer of an alarm system or should you go thru co. direct?

We are thinking of purchasing an ADT system. They came to our house, gave their pitch and it was $530.00. I see in ads in newspapers that going through a “distributor” you can basically get the system for free with a $99.00 installation charge and you pay maybe $6-8 more per month. They claim to be billed and installed by ADT and are just a marketer for them. Is this okay?? Any pros and cons of this??? Wanting to make sure there isn’t a catch. We are speaking of Defender Security Co.

I have ADT and it has been the MOST reliable–and believe me, we live in a very transient area where many many homes have bars on the windows–the only thing I’d use with the negotiation is another firm’s quote,a nd maybe ADT will match it in order to keep you or gain you as a customer!

Robert Kiyosaki on Direct Marketing