k I’ve got this project and I need to know how to prepare a Direct marketing plan for a new cosmetic product
What does a direct marketing plan consist of? How does direct marketing and database marketing really work, right from scratch? What are the methods and media from where information about prospects for the new product will be generated?… As in what are the lead generation activities to generate prospects?… What are the data collection methods that could be used? What data should be collected? … What are the sources for such data… How can these databases be developed and managed while ensuring that there’s no merging of files? Thanks for taking the time to read my query..I really need to know the above as soon as possible
Cool! I actually work for Arbonne, a member of the direct selling association- its a great business! This link provides a pretty clear-cut explanation of the industry of direct selling and network marketing. It is from Arbonne, but I’m sure it applies to most or all companies in the industry? I hope this helps at least a little!
https://www.arbonne.com/company/opportunity/industry.asp
Marketing Management Kotler Software Sales Lead Generation